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Why scientists are interested in shaking presents

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As you shake the present with your name on it, know that people watching can tell what you’re trying to find out: number of objects or the shape of what’s inside.

“There are few things more delightful than seeing a child’s eyes light up as they pick up a present and wonder what might be inside,” says author Chaz Firestone, an assistant professor of psychological and brain sciences at Johns Hopkins University who investigates how vision and thought interact.

“What our work shows is that your mind is able to track the information they are seeking. Just as they might be able to tell what’s inside the box by shaking it around, you can tell what they are trying to figure out when they shake it.”

In a series of experiments, the researchers asked hundreds of people to watch others shake boxes. It took just seconds for most of them to know whether the box shaker was trying to learn either how many things were in the box or the shape of things in the box. Although the boxes weren’t presents, and the contents weren’t smartwatches, Legos, or Red Ryder BB guns, if they were, the results would have been the same, the researchers say.

“The way you would shake a present to find out if it’s one thing or many things, or if it’s a small thing versus a big thing, can be subtly different,” says lead author Sholei Croom, a Johns Hopkins graduate student. “But people are amazing at picking up on such subtleties.”

Recognizing another person’s actions is something we do every day, whether it’s guessing which way someone is headed or figuring out what object they’re reaching for. These are known as “pragmatic actions.” Numerous studies have shown people can quickly and accurately identify these actions just by watching them. The new work investigates a different kind of behavior: “epistemic actions,” which are performed when someone is trying to learn something.

For instance, someone might put their foot in a swimming pool because they’re going for a swim or they might put their foot in a pool to test the water. Though the actions are similar, there are differences and the Johns Hopkins team surmised observers would be able to detect another person’s “epistemic goals” just by watching them.

The deceptively simple work by perception researchers is the first to demonstrate that people can tell what others are trying to learn just by watching their actions. The work, published in the journal Proceedings of the National Academy of Sciences, reveals a key, yet neglected, aspect of human cognition.

“When we present this work we always talk about Christmas presents,” Firestone says. “It’s the perfect real-life example of our experiment.”

In the future the team would like to pursue whether people can observe someone’s epistemic intent versus their pragmatic intent—what are they up to when they dip their foot in the pool. They’re also interested in when these observational skills emerge in human development and if it’s possible to build computational models to detail exactly how observed physical actions reveal epistemic intent.

Source: Johns Hopkins University

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Wrapping gifts really nicely can actually backfire

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How nicely do you need to wrap your gifts this holiday season? You can probably relax when giving gifts to family, research suggests, but not acquaintances.

Researchers used three experiments to explore how the neatness of the wrapping affects a recipient’s expectations about their gift.

“Neat wrapping leads the recipient to set high expectations that are hard for the gift to meet.”

In the first experiment, participants, all of whom had previously stated that they were fans of a particular sports team and not fans of a rival team, received a real wrapped gift to keep. Half got gifts in neat wrapping while half received gifts in sloppy wrapping. Half of each wrapping group received a mug with their preferred team’s logo on it, and to test whether the effect persisted even when the gift was undesirable, half received a mug with the rival’s logo on it. In both cases, the gifts were wrapped in the same blue paper and gold ribbon.

Whether the recipient got a mug they liked or not, the researchers found they were significantly more likely to appreciate their gift if it was sloppily wrapped, but less appreciative if the gift was neatly wrapped. This effect is what social scientists call expectation disconfirmation.

“Neat wrapping leads the recipient to set high expectations that are hard for the gift to meet,” explains Erick Mas, a postdoctoral scholar at the Vanderbilt University Owens Graduate School of Management. “On the other hand, sloppy wrapping leads to low expectations that are easily met or exceeded, giving the gift recipient a pleasant surprise.”

In the second experiment, the researchers sought to dig deeper into the disconfirmation theory by testing the impact of a neutral, generic gift. In this test, participants received a pair of bland midrange earbuds. Again, they found the effect persisted: Sloppily wrapped earbuds were better received than neatly wrapped ones.

In the third experiment, the researchers tested whether the relationship between the giver and the recipient mattered by replicating the earbud experiment while asking participants to imagine the giver was either a close friend or an acquaintance. Interestingly, the disconfirmation effect persisted in the friend condition, but the researchers observed the opposite when the giver was described as an acquaintance.

“In the case of an acquaintance, we’re seeing a kind of spillover effect where the recipient assimilates the giftwrap into their evaluation of the gift itself,” says Mas. “When we don’t know very much about the other person, we may rely more on the giftwrapping quality as a cue about how they value the relationship.”

The takeaway, Mas says, is that this holiday season, you might want to take extra care wrapping those trinkets for acquaintances like neighbors and coworkers, and not worry so much about those gifts for your close friends and family.

The study appears in the Journal of Consumer Psychology. Coauthors are from the University of Nevada.

Source: Vanderbilt University

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