"This finding runs counter to the backlash effect typically found in impression management research in business settings," write the researchers. "Female job evaluations typically suffer after engaging in the same self-promoting impression management strategies that benefit their male counterparts." (Credit: Lubomir Panak/Flickr)
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"Although the desire for personal happiness may be clear, the path to achieving it is indefinite," says Jennifer Aaker. "One reason for this hazy route to happiness is that although people often think they know what leads to happiness, their predictions about what will make them happy are often inaccurate." (Credit: postbear/Flickr)
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