Posts Tagged ‘Immersyve Inc.’
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The thrill of mastering a skill or rising to a challenge are the elements that keep players coming back to their video games
U. ROCHESTER (US)—Video gamers, it turns out, don’t crave carnage and may actually be turned off by graphic violence. The thrill of mastering a skill or rising to a challenge are the elements that keep players coming back for more. Those findings come from a series of online surveys and experiments conducted by investigators at the University of Rochester and Immersyve Inc. (www.immersyve.com), a player-experience research firm.
Game developers may want to take note—Toning down graphic violence might actually benefit the bottom line.
“Much of the debate about game violence has pitted the assumed commercial value of violence against social concern about the harm it may cause,” explains Scott Rigby, president of Immersyve. “Our study shows that the violence may not be the real value component, freeing developers to design away from violence while at the same time broadening their market.
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