"Paying a lot more attention to who is making friend requests and who is messaging you for further information is likely to further protect you—and your real friends—from these online pickpockets," says Arun Vishwanath. (Credit: mkhmarketing/Flickr)


Is your new Facebook friend a ‘farcing’ phisher?

Online perpetrators called “phishers,” who steal vast amounts of personal data, are using social media networks to exploit people. It’s called “farcing” and it’s on the rise, say researchers.

Once the phisher friends you, each of your friends may receive a request and think the phisher is a real person—a “friend’s friend.” In this way, such attacks become virulent in a very short time through a process of upward contagion, in which the phisher steals information from your real online friends, then their online friends, and so on.

“Farcing takes place on popular social media platforms like Facebook, Twitter, LinkedIn, and Google Plus, and has been used for online bullying, identity theft, organizational espionage, child pornography, and even burglary,” says Arun Vishwanath, an associate professor of communication at the University at Buffalo.

One way to protect yourself, he says, is to be much more careful when you make friending decisions—phony, even felonious, characters will present themselves as great new friend possibilities. Another is to limit the amount and types of personal information you share on social media sites.

“These scams are on the rise and will continue to increase with the popularity of social media, exponentially increasing the number of farcing victims worldwide,” Vishwanath says. The study appears in the online journal Information Systems Frontiers.

What they know about you

Imagine the wealth of information available to an online “friend”: your name, your nicknames, and the names of friends and relatives; your schools and employment background; your address and pet’s name; favorite vacation sites, plus when you’re leaving and how long you’ll be gone; your kids’ names and schools; favorite sports teams, entertainment venues and online shopping sites; your church, favorite charities, what you fund on Kickstarter, and so on and on.

Using this information, it is easy to learn your phone number, email address, maybe your salary and account numbers. Multiply that data by 50 (the number of your real online friends) and then by their 2,500 friends (at 50 each) and you can see that sneaking into your account can be quite lucrative.

‘Bling ring’ and espionage

“This is how the Hollywood ‘bling ring’ operated,” Vishwanath says. “The scammers used information freely provided through social media profiles, updates, and tweets to locate addresses of celebrities, find out if they were home, and rob them.

“Another farcing case, which was attributed to espionage by the Chinese government, tricked senior military officials from the UK and US into becoming Facebook friends with a fictional US Navy admiral,” he says. “The phishers then collected a good deal of information about the officials from their profile pages and posts.”

‘Farcing’ experiment

To ascertain how the phisher hooks a victim; learn how many victims, once ensnared, are likely to continue to provide information to the invader; and determine the extent of the danger posed by farcing to the social media marketplace, Vishwanath set up a simulated farcing experiment on Facebook and watched it unfurl.


“We established four fake characters with Facebook profiles for the study: one without a photo or friend connections, one with a photo but no friends listed, one with 10 friends listed but no photo, and one with a photo and 10 friends,” he explains. “All the characters were male and the photos had previously been rated average for attractiveness.”

Study subjects were 150 Facebook users recruited from the university’s student body. In stage 1 of the attack, each subject was sent a friend request from one of the Facebook accounts.

“One in five subjects okayed the fictional farcer’s initial friend request, thus falling victim to the first stage of the attack,” Vishwanath says.

“While a farcing attack could stop at this point and use just the information already made available to him—including the victims’ friend list,” he says, “a motivated phisher can go on to the second stage, requesting more information directly from the victim by using messaging functions within the social media platform. Messages can be crafted to take advantage of the asymmetries between the information mined from the victim’s page and the deceptive intent of the phisher.”

Vishwanath offers the example of a well-publicized farcing attack that took place recently in a school district near Buffalo. A substitute teacher created a false identity and fake Facebook profile in which he presented himself as a female student. He used that identity to entice minors—some of whom were his students—to send him explicit sexual photographs. He is now serving 30 years in prison.

In this study, a further 13 percent of subjects who befriended the phisher responded to his message requesting additional personal information. Although at study’s end, 46 percent of the original 30 who had befriended him had decided not to provide additional information, 41 percent were still considering the request.

Social network ‘contagion’

“We found that many victims of the stage 1 attack says they relied primarily on the profile and/or photo of the requester as cues and then made snap judgments in ‘friending’ him,” he says, “while in stage 2, victims says they were influenced by the phisher’s long list of contacts. So a fake person with a fake photo and a fake contact list can be handed a lot of data without expending much energy.

“It is the ready availability of personal information on social media profiles and feeds that give the phisher material with which to work,” says Vishwanath. “One way to protect ourselves is by limiting what we disclose.

“Second, farcing spreads through social contagion. Think through decisions as to whom to ‘friend.’ Don’t rely on cues like a photo or a list of contacts,” he advises. “Paying a lot more attention to who is making friend requests and who is messaging you for further information is likely to further protect you—and your real friends—from these online pickpockets.”

Source: University at Buffalo

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