Can an outside CEO boost business?

CEOs hired from outside a company tend to spend more money on research and development, while CEOs hired from within are likely to make large, strategic acquisitions, new research finds.

According to the six-decade study, while 78 percent of new CEOs are selected from within the organization, internally and externally chosen CEOs execute different financial strategies that could be best-suited for companies with different needs.

“If a company currently is either mired in mediocrity or performing poorly and it announces the hiring of an external CEO, it could be a signal that the board is serious about fixing problems,” says Stephen Ferris, professor and director of the Financial Research Institute at the University of Missouri Trulaske College of Business.

“Although we cannot foretell the outcome of hiring an external CEO, or any new CEO, it could give investors reason to think about investing a little more confidently in that company within the context of their portfolios.

“The hiring of an internal candidate, on the other hand, may indicate that a company is stable and likely to continue an already successful business approach.”

1 in 5 new CEOs is from outside

Ferris and colleagues studied succession patterns of the 2,524 CEO turnovers from all firms on the Standard & Poor’s 500 Index during the years 1951-2010.

Researchers analyzed business decisions of new CEOs and found that external hires spend more money on research and development, which Ferris says is indicative of commitment to innovation. The study also shows that while internal hires make fewer merger offers than their external counterparts, the acquisitions they do make are much larger in size and more frequently purchased using stock rather than cash.

“If a firm is doing well, the internal process frequently will be sufficient to identify, nurture, and promote the people who ultimately will be able to lead the company and continue to generate value,” Ferris says.

“If not, companies start looking externally, and though it may create uncertainty, it takes a certain amount of honesty and humility to say that you don’t have anyone internally you feel can run the company.

“The move to select an external CEO often speaks to the strength of character and foresight of these firms—and of American capitalism in general, given that one out of every five new CEO positions goes to an external candidate.”

What does the company need?

Ferris says that because external and internal CEOs make different strategic and financial decisions and tend to be hired under different circumstances, both internal and external hires can be positive moves depending on companies’ needs.


“We found that internal CEOs have been the consistent choice for corporations over time, a trend that persisted even through major political and economic changes,” says Ferris. “However, we found that forced turnover drastically increased the likelihood of external selections, and that external CEOs tend to make different business decisions than do internal candidates.

“Change clearly is needed in those situations, so it makes sense to look outside the company for someone to rejuvenate the firm.”

The study will appear in an upcoming issue of the Journal of Accounting and Finance. Other researchers on the study included Narayanan Jayaraman from the Georgia Institute of Technology and Jongha Lim from California State University-Fullerton.

Source: University of Missouri