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Does team competition cut women’s creativity?

"If teams work side by side, women tend to perform better and even outperform men—they're more creative," says Markus Baer. "As soon as you add the element of competition though, the picture changes." (Credit: Sergio Alvarez/Flickr)

Although men tend to benefit creatively from going head-to-head with other teams, researchers say groups of women work better in less competitive situations.

Other recent research has suggested that women play better with others in small working groups, and that women’s presence in a group can boost team collaboration and creativity.

But the new study finds that this is only true when women work on teams that aren’t competing against each other. Force teams to go head to head and this benefit evaporates.

“Intergroup competition is a double-edged sword that ultimately provides an advantage to groups and units composed predominantly or exclusively of men, while hurting the creativity of groups composed of women,” says Markus Baer, lead author of the study and associate professor of organizational behavior at the Olin Business School at Washington University in St. Louis.

“Women contributed less and less to the team’s creative output when the competition between teams became cutthroat, and this fall-off was most pronounced in teams composed entirely of women,” Baer says.

Surprising results

The findings are counterintuitive because previous research has shown that women generally are more collaborative than men when working in teams.

“If teams work side by side, women tend to perform better and even outperform men—they’re more creative,” Baer says.

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“As soon as you add the element of competition though, the picture changes. Men under those circumstances gel together. They become more interdependent and more collaborative, and women just do the opposite.

“So, what is true for non-competitive circumstances, flips when it gets competitive,” he says.

The study should serve as a caution to managers attempting to use competition among teams to spur creativity. It shows that intense competition can erase the creative advantage that women tend to have over their male counterparts.

The simple lesson, Baer says, is that competition should not be used in all situations to stimulate creativity. It’s not going to help women and probably hurts their creativity, so managers should look for different methods of motivation.

“Given that women represent a growing portion of the workforce, using competition as a means to enhance the creativity of groups, regardless of how they are composed, implies that the creative potential available to businesses is seldom fully realized,” the study contends.

Gender stereotypes

Baer emphasizes that nothing in his study suggests women are inherently bad at competition. Rather, it shows that gender stereotypes continue to influence behavior in the workplace.

“It’s not that women stink at competing, it’s that the way society views women and the way we view competition, gender specific, has an impact, and that impact is observable in the lab as well as in the field,” Baer says. “It changes behaviors and outcomes.”

The study appears in the journal Organization Science. Findings are based on an experiment involving male and female college students working together in groups, as well as data gathered in the field from 50 teams of scientists, engineers, and technicians at a global oil and gas company.

Coauthors contributed from the Indian School of Business in Hyderabad, India; the Tilburg School of Social and Behavioral Sciences at Tilburg University in the Netherlands; and the A. B. Freeman School of Business at Tulane University.

Source: Washington University in St. Louis