Comments on: US majority says ‘Do Not Mail’ http://www.futurity.org/top-stories/us-majority-says-%e2%80%98do-not-mail%e2%80%99/ Research news from leading universities Wed, 22 May 2013 22:23:27 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Bill Jackson http://www.futurity.org/top-stories/us-majority-says-%e2%80%98do-not-mail%e2%80%99/comment-page-1/#comment-525612 Bill Jackson Mon, 24 Dec 2012 19:57:31 +0000 http://www.futurity.org/?p=239902#comment-525612 Have you ever heard the whining, crying and gnashing of teeth that ensues when they try to raise direct mail fees. As prices go up, volume falls quickly, and that lost volume has never returned. In fact there is a broad decline in all types of mailed printed matter. It turns out it is far far cheaper to e-mail it than to mail it, with savings on printing as well as mailing costs. They are losing on all fronts, first class mail, junk mail and parcel delivery. When will it break??? The correct solution is politically unpalatable, so the losses continue... Have you ever heard the whining, crying and gnashing of teeth that ensues when they try to raise direct mail fees. As prices go up, volume falls quickly, and that lost volume has never returned.
In fact there is a broad decline in all types of mailed printed matter. It turns out it is far far cheaper to e-mail it than to mail it, with savings on printing as well as mailing costs.

They are losing on all fronts, first class mail, junk mail and parcel delivery. When will it break???

The correct solution is politically unpalatable, so the losses continue…

]]> By: Pode http://www.futurity.org/top-stories/us-majority-says-%e2%80%98do-not-mail%e2%80%99/comment-page-1/#comment-525582 Pode Mon, 24 Dec 2012 19:47:11 +0000 http://www.futurity.org/?p=239902#comment-525582 The solution is simple but I can't understand why people don't want to do it... 1) The Post Office is losing money 2) Most mail is junk mail Increase the cost of sending junk mail! People may say that this would increase costs to businesses. To this I say Good! Maybe that would convince advertisers to actually believe people when they say, "No really, I'm more likely to boycott a place that sends me junk mail than I am to actually buy anything." The solution is simple but I can’t understand why people don’t want to do it…

1) The Post Office is losing money
2) Most mail is junk mail

Increase the cost of sending junk mail!

People may say that this would increase costs to businesses. To this I say Good! Maybe that would convince advertisers to actually believe people when they say, “No really, I’m more likely to boycott a place that sends me junk mail than I am to actually buy anything.”

]]> By: Bill Jackson http://www.futurity.org/top-stories/us-majority-says-%e2%80%98do-not-mail%e2%80%99/comment-page-1/#comment-525382 Bill Jackson Mon, 24 Dec 2012 13:29:36 +0000 http://www.futurity.org/?p=239902#comment-525382 I have heard of a number of people who heat their houses with junk mail by having a delivery address for junk mail and actively getting onto any mailers list. Not for all of us, but the USPS needs to be taken off the direct mail teat. As e-mail replaces more and more communications, then junk mail will become a larger and larger proportion of mail until the USPS becomes just an arm of the Direct Marketing Association - or is it already? I have heard of a number of people who heat their houses with junk mail by having a delivery address for junk mail and actively getting onto any mailers list.
Not for all of us, but the USPS needs to be taken off the direct mail teat. As e-mail replaces more and more communications, then junk mail will become a larger and larger proportion of mail until the USPS becomes just an arm of the Direct Marketing Association – or is it already?

]]> By: D. Stewart http://www.futurity.org/top-stories/us-majority-says-%e2%80%98do-not-mail%e2%80%99/comment-page-1/#comment-506152 D. Stewart Mon, 17 Dec 2012 18:03:48 +0000 http://www.futurity.org/?p=239902#comment-506152 I am a dichotomy. On one hand I can't stand junk mail. However, I must admit I find several deals that save me hundreds of dollars annually. I have created a junk mail system that works fairly well. Ninety percent of the junk mail hit the recycle bin before ever making it to the "in house" mail pile. I sort based on my needs at that time. Out of town guest, I look for coupons, promotions, discounts for dining and entertainment. Home, garden, clothing, gym needs & etc., I do the same. I can deal with the junk mail better than dealing with thousands of unemployed postal workers in this economy. So, no letters to the congress from me on this issue. I am a dichotomy. On one hand I can’t stand junk mail. However, I must admit I find several deals that save me hundreds of dollars annually. I have created a junk mail system that works fairly well. Ninety percent of the junk mail hit the recycle bin before ever making it to the “in house” mail pile. I sort based on my needs at that time. Out of town guest, I look for coupons, promotions, discounts for dining and entertainment. Home, garden, clothing, gym needs & etc., I do the same. I can deal with the junk mail better than dealing with thousands of unemployed postal workers in this economy. So, no letters to the congress from me on this issue.

]]> By: Mike Levin http://www.futurity.org/top-stories/us-majority-says-%e2%80%98do-not-mail%e2%80%99/comment-page-1/#comment-499172 Mike Levin Fri, 14 Dec 2012 18:06:51 +0000 http://www.futurity.org/?p=239902#comment-499172 I don't know how it works down there, but up here in Canada we have a "No Junk Mail" statute that is completely ignored by letter carriers. They get paid per piece they drop off. Do you think your versions are going to stop dumping the crap just because a house is on some registry? Fat chance if they're getting paid. I don’t know how it works down there, but up here in Canada we have a “No Junk Mail” statute that is completely ignored by letter carriers. They get paid per piece they drop off. Do you think your versions are going to stop dumping the crap just because a house is on some registry? Fat chance if they’re getting paid.

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