To capitalize on patents, share them
U. BUFFALO (US) — Firms that make a previously patented innovation accessible to competitors increase the overall likelihood of improving on it, and raise both market welfare and profits for the original innovator.
The practice of free-licensing—giving up patent protection—corresponds to an evolutionary step in the study of patents and their effect on innovation, says the study’s author Gilad Sorek, assistant visiting professor of economics at University at Buffalo.
“This research arose from the notion that a too-tight patent protection actually may hinder technological progress, reflected in sovereign acts taken by firms who give it up,” he explains.
The study, to be published in a forthcoming issue of Economics Letters, shows that the benefits of giving up patent protection outweigh the risks of surrendering a share of the market. By inviting further research, the original innovator is able to stimulate demand for its product.
The company may lose a share of the market, but its product ultimately becomes more valuable as a result of the extended innovation effort.
Sorek’s work is theoretical but cites previous research that provides examples of technological leaders taking actions to attract rivals, including Adobe putting both Postscript and PDF formats in the public domain and IBM donating a number of patents to other developers.
“In the scenarios I study, further innovation happens (through free-licensing) because a firm needs more research-and-development efforts to be taken by other innovators to stimulate the development of complementary technologies, or in order to encourage consumers stepping into a new market ” says Sorek.
Sorek uses hardware and software companies as an example. He says that if a hardware manufacturer sees many firms working to improve software that runs on its equipment, the probability of that software improving is greater than just one firm working toward that goal. Because there is a greater probability of success, Sorek says, the hardware firm will be more likely to invest in improving upon its own technology, which in turn makes software improvement more profitable.
“It doesn’t make any difference to the hardware firm which software developer makes an improvement,” says Sorek. “The hardware firm is concerned only that the improvement happens.”
Patents are routinely licensed by developers in exchange for royalties. But free-licensing is strictly an invitation to compete. Innovators are not collaborating, but continuing efforts to independently improve upon a technology.
“Independent research lines are crucial,” says Sorek. “If two firms collaborate, pursuing the same experiment, those firms either succeed or fail together. There is not much to be gained. But by working independently, we have independent probabilities for success.”
And that success extends beyond the companies themselves to the consumers they serve. As such, the study seems to validate the aphorism, “A rising tide lifts all boats,” Sorek says.
“Innovation doesn’t just make innovators better off; it makes current consumers better off and it provides the nexus to the next technological breakthrough.”
More news from University at Buffalo: http://www.buffalo.edu/news/