Society & Culture - Oct 13, 2010 12:33 - 1 Comment

Don’t pinch pennies with R&D dollars

TEXAS A&M (US) — To remain successful, manufacturing firms need to continue to invest in marketing and research and development—even at a time of recession and cutbacks. (more…)

Society & Culture - Oct 1, 2010 15:46 - 0 Comments

Gas prices up: Groceries down?

SYRACUSE U. (US) — Rising prices of gasoline significantly reduces shopping frequency, purchase volume, and dollar spending on groceries and other consumer goods. (more…)

Society & Culture - Sep 27, 2010 14:14 - 8 Comments

Are brand names lost on believers?

DUKE (US)—For most people brand names are a form of self-expression and a token of self-worth, just like symbolic expressions of faith. (more…)

Society & Culture - Sep 9, 2010 12:19 - 0 Comments

Consumers will pay more to touch

CALTECH (US)—New research challenges the notion that the rise of e-commerce signals the end of the neighborhood brick-and-mortar store. In fact, consumers may be willing to pay a premium for goods they can reach out and touch. (more…)

Health & Medicine - Sep 6, 2010 23:09 - 0 Comments

Kids win the junk-food tug of war

U. IOWA (US)—Parents may prefer nutritious foods for the entire family, but their preference for healthy foods is about 50 percent weaker when they’re selecting products for the kids, rather than for themselves. (more…)

Earth & Environment - Aug 24, 2010 12:13 - 4 Comments

Green at heart, but not in the wallet

U. TEXAS-AUSTIN (US)—While 40 percent of consumers say they are willing to buy green products, only 4 percent actually do, according to a new study. (more…)

Society & Culture - Aug 16, 2010 12:25 - 2 Comments

Do advertising bans deter youth?

PENN STATE (US)—Bans on alcohol and tobacco marketing are among the least effective tactics for combating underage drinking and smoking, a recent research review shows. (more…)

Society & Culture - Jun 11, 2010 14:05 - 3 Comments

Americans crave self-respect over security

U. OREGON (US)—The desire for self-respect has risen significantly in the last two decades as a core value for Americans. Meanwhile, the needs for both security and a sense of belonging have declined in the last 30 years. (more…)

Health & Medicine - Jun 9, 2010 11:13 - 3 Comments

Online games stocked with bad food messages

UC DAVIS (US)—Already bombarded with television messages about bad food choices on television, new research finds that children are also being targeted by advergames— an online marketing tool promoting high-fat, high-sugar foods. (more…)

Earth & Environment - Jun 8, 2010 12:49 - 10 Comments

Ditch the car. Drive a Weng

STANFORD (US)—In a matter of weeks, Stanford University graduate students have built an electric car they hope will make daily travel more environmentally friendly, efficient, and fun. (more…)

Society & Culture - May 27, 2010 10:55 - 0 Comments

Hosting World Cup gave U.S. ‘football’ fever

WARWICK (UK)—The granting of the 1994 World Cup to the United States set in motion a chain of events “that has redefined soccer in America forever, good and bad, up and down,” says Gary Hopkins, author of a new book that charts America’s 25 year journey to becoming a soccer nation. (more…)

Society & Culture - May 20, 2010 14:16 - 3 Comments

Is money the ultimate pain reliever?

U. MINNESOTA (US)—Simply holding money may actually reduce pain—both physical and emotional. (more…)

Society & Culture - Apr 28, 2010 11:12 - 2 Comments

Is location where it’s at in social networking?

U. PENN (US)—To find the hottest restaurant, bar, or concert venue in town, many young adults are no longer checking in with their friends. They’re “checking in” virtually via Foursquare, a location-based social networking site. (more…)

Society & Culture - Apr 23, 2010 12:23 - 4 Comments

Female community college grads earn less

IOWA STATE (US)—Women who completed community college associate degrees earn far less in business, marketing, and information technology (IT) careers than men who did not complete their degrees, a new study finds. (more…)

Society & Culture - Mar 31, 2010 13:55 - 4 Comments

Consumers don’t buy puffed-up claims

U. ILLINOIS (US)—Advertising that touts head-scratching scientific ingredients or other exotically technical details can turn consumers away instead of enticing them to buy. (more…)

Society & Culture - Mar 15, 2010 11:17 - 3 Comments

Monkeys like to mix it up

DUKE (US)—Given a choice between spending a token to get their absolute favorite food or spending it to have a choice from a buffet of options, capuchin monkeys will opt for variety. (more…)

Society & Culture - Mar 4, 2010 12:43 - 5 Comments

Marketers can (literally) read your mind

DUKE (US)—A new generation of marketing experts may be able to test a product’s appeal while it is still being designed using advanced techniques to see the human brain in action. (more…)

Society & Culture - Feb 25, 2010 13:21 - 0 Comments

Going steady with a local farmers’ market

U. ILLINOIS (US)—A new study shows that based on what they offer, farmers’ markets self-select people who are on a specific mission—and visiting other retail stores isn’t one of them. (more…)

Posts Tagged ‘marketing’