Posts Tagged ‘marketing’
Top Stories - May 9, 2011 11:39 - 1 Comment
Cheaply made in the USA
IOWA STATE (US) — The U.S. apparel industry’s attempt to satisfy demand for cheap clothes and compete with inexpensive imports has led to diminishing returns on market share—both at home and abroad in Japan. (more…)
Society & Culture - Mar 9, 2011 10:24 - 0 Comments
Flimsy facts worse than none at all
BROWN (US) — Positive evidence presented in a weak way can make listeners suspicious of a predicted outcome, a finding that can have serious implications for professional persuaders like marketers and politicians. (more…)
Top Stories - Feb 4, 2011 12:35 - 2 Comments
Football ads fire up kids’ hostility
IOWA STATE (US) — This year’s Super Bowl advertising extravaganza should come with a warning to parents: Ads that contain cruelty can make kids think bad thoughts. (more…)
Top Stories - Jan 25, 2011 12:16 - 3 Comments
Kids go for brands with sugar, salt, fat
U. OREGON (US) — Preschoolers know what they like—sugar, salt, and fat—and they quickly figure out which brands will deliver the goods. (more…)
Top Stories - Jan 6, 2011 18:30 - 3 Comments
Starbucks logo: Sayonara coffee, hello Asia
RICE U. (US) — While some US consumers have turned their noses up at Starbucks’ new logo, marketing researchers say it may be the jolt the brand needs as the coffee company expands into Asian markets. (more…)
Society & Culture - Dec 28, 2010 11:18 - 1 Comment
Brands help hotels leave the lights on
PENN STATE (US) — During economic downturns, hotels with brand names fare better than independently operated properties, new research shows. (more…)
Society & Culture - Nov 22, 2010 13:01 - 1 Comment
Consumer preference is in the genes
U. FLORIDA (US) — Genetics may be responsible for what we buy and when we buy it, according to a new study about the buying patterns of twins. (more…)
Society & Culture - Nov 5, 2010 13:18 - 7 Comments
Name it and webbies will buy it
PENN STATE (US) — A new study suggests online consumers judge a site’s or a software’s credibility by its name—and the more specialized the better. (more…)
Society & Culture - Nov 4, 2010 11:01 - 1 Comment
Survey says! More harm than good?
RICE (US) — Though designed to enhance customer experiences, post-service customer surveys might actually harm a business’s relationships with consumers. (more…)
Society & Culture - Oct 13, 2010 12:33 - 1 Comment
Don’t pinch pennies with R&D dollars
TEXAS A&M (US) — To remain successful, manufacturing firms need to continue to invest in marketing and research and development—even at a time of recession and cutbacks. (more…)
Society & Culture - Oct 1, 2010 15:46 - 0 Comments
Gas prices up: Groceries down?
SYRACUSE U. (US) — Rising prices of gasoline significantly reduces shopping frequency, purchase volume, and dollar spending on groceries and other consumer goods. (more…)
Society & Culture - Sep 27, 2010 14:14 - 8 Comments
Are brand names lost on believers?
DUKE (US)—For most people brand names are a form of self-expression and a token of self-worth, just like symbolic expressions of faith. (more…)
Society & Culture - Sep 9, 2010 12:19 - 0 Comments
Consumers will pay more to touch
CALTECH (US)—New research challenges the notion that the rise of e-commerce signals the end of the neighborhood brick-and-mortar store. In fact, consumers may be willing to pay a premium for goods they can reach out and touch. (more…)
Health & Medicine - Sep 6, 2010 23:09 - 0 Comments
Kids win the junk-food tug of war
U. IOWA (US)—Parents may prefer nutritious foods for the entire family, but their preference for healthy foods is about 50 percent weaker when they’re selecting products for the kids, rather than for themselves. (more…)
Earth & Environment - Aug 24, 2010 12:13 - 4 Comments
Green at heart, but not in the wallet
U. TEXAS-AUSTIN (US)—While 40 percent of consumers say they are willing to buy green products, only 4 percent actually do, according to a new study. (more…)
Society & Culture - Aug 16, 2010 12:25 - 2 Comments
Do advertising bans deter youth?
PENN STATE (US)—Bans on alcohol and tobacco marketing are among the least effective tactics for combating underage drinking and smoking, a recent research review shows. (more…)
Society & Culture - Jun 11, 2010 14:05 - 3 Comments
Americans crave self-respect over security
U. OREGON (US)—The desire for self-respect has risen significantly in the last two decades as a core value for Americans. Meanwhile, the needs for both security and a sense of belonging have declined in the last 30 years. (more…)
Health & Medicine - Jun 9, 2010 11:13 - 3 Comments
Online games stocked with bad food messages
UC DAVIS (US)—Already bombarded with television messages about bad food choices on television, new research finds that children are also being targeted by advergames— an online marketing tool promoting high-fat, high-sugar foods. (more…)
