Posts Tagged ‘marketing’
Fast-food diners say, ‘Downsize me’
TULANE (US) — Asking consumers if they would like a smaller portion may be a better approach to curb overeating than posting calorie counts. Continue…
Thursday, February 9, 2012 11:55 - 0 Comments
Top Stories - Feb 2, 2012 11:03 - 1 Comment
Top Super Bowl ads, like Young Vader, tell a story
VANDERBILT (US) — Although shock can create a splash, research shows Super Bowl ads with a storyline score big. (more…)
Health & Medicine - Jan 11, 2012 10:48 - 0 Comments
Kids got broccoli blues? Add more color
CORNELL (US) — Parents of picky eaters take note: Children are most attracted to plates that have a wide variety of foods and colors. (more…)
Society & Culture - Dec 28, 2011 12:10 - 0 Comments
Consumers too wily for traditional ads?
WASHINGTON U.-ST. LOUIS (US) — Traditional product advertising—full-page magazine ads and 30-second television commercials—may be going the way of the rotary phone. (more…)
Society & Culture - Dec 15, 2011 10:34 - 0 Comments
Package irony: Buy quickly, use slowly
JOHNS HOPKINS (US) — Persuasive packaging drives initial sales but can also entice consumers to use up a product more slowly once they bring it home. (more…)
Top Stories - Dec 2, 2011 15:06 - 0 Comments
Consumers will pay for ‘authentic’ chips
STANFORD (US) — Like politicians who adopt regional accents to appeal to local audiences, potato chip producers vary the wording on their bags to convey their products’ authenticity in different ways to different buyers. (more…)
Society & Culture - Nov 4, 2011 9:05 - 1 Comment
Online communities encourage risky decisions
RICE (US) — People who participate in online communities are more likely to make risky financial decisions, new research shows. (more…)
Society & Culture - Oct 25, 2011 9:56 - 0 Comments
Goofy TV ads sell chimps short
DUKE (US) — Television ads featuring cute chimpanzees wearing human clothes are likely to distort the public’s perception of the endangered animals and hinder conservation efforts, experts say. (more…)
Society & Culture - Oct 24, 2011 10:49 - 1 Comment
Alcohol brand names pop up on Top 40
U. PITTSBURGH (US) — The average U.S. adolescent is heavily exposed to alcohol brand references in popular music, new research shows. (more…)
Society & Culture - Oct 18, 2011 9:13 - 0 Comments
Why pet owners love Purina’s ‘dog-noise’ ad
WASHINGTON U.-ST. LOUIS (US) — A dog food commercial for Nestlé Purina’s Beneful brand features high-frequency noises intended for dogs’ ears only, but one marketing expert says the ad speaks to pet owners, too. (more…)
Society & Culture - Oct 17, 2011 10:41 - 0 Comments
Music piracy: Restrictions don’t work
RICE / DUKE (US) — Contrary to the traditional views of the music industry, removal of digital rights management (DRM) restrictions can actually decrease piracy, new research shows. (more…)
Health & Medicine - Sep 26, 2011 7:56 - 2 Comments
Toys turn healthy foods into ‘happy meals’
U. OREGON (US) — Kids are more likely to make healthy food choices at restaurants if those meals are paired with collectible toys, just as less nutritious fast-food options often are. (more…)
Earth & Environment - Sep 20, 2011 10:49 - 0 Comments
Climbing goats threaten oil-rich trees
UC DAVIS (US) — Global demand for argan oil may be a two-edged sword—providing economic and social benefits for Morocco’s rural communities at the same time it threatens the health and future of native forests. (more…)
Society & Culture - Sep 15, 2011 8:40 - 6 Comments
No buyer fatigue at daily deal sites
RICE U. (US) — Rumors of the demise of daily deal companies are greatly exaggerated according to a new study that finds they are more popular that ever with consumers. (more…)
Society & Culture - Jun 16, 2011 14:50 - 1 Comment
Flashy spending doesn’t get the girl
RICE U. (US) — Just like preening peacocks, some men spend money on conspicuous goods in an attempt to lure women into short-term relationships. But women aren’t buying it. (more…)
Society & Culture - Jun 15, 2011 8:54 - 1 Comment
Deal or no deal? Groupon’s murky future
RICE U. (US) — Daily deal sites like Groupon can expect to find it more difficult, more expensive, and less profitable to stand out from the ever-increasing crowd. (more…)
Society & Culture - Jun 3, 2011 15:44 - 0 Comments
Buyers beware of zippy advertising
NORTHWESTERN U. (US) — Lightening fast disclaimers at the end of radio and television ads give the impression advertisers are trying to pull a fast one—unless they are for a trusted brand. (more…)
Society & Culture - May 9, 2011 12:21 - 1 Comment
Why Groupon works for (some) startups
RICE (US) — A Houston-based startup had greater exposure and earned revenues almost 140 percent higher running a Groupon promotion, a new study shows. (more…)
Top Stories - May 9, 2011 11:39 - 1 Comment
Cheaply made in the USA
IOWA STATE (US) — The U.S. apparel industry’s attempt to satisfy demand for cheap clothes and compete with inexpensive imports has led to diminishing returns on market share—both at home and abroad in Japan. (more…)
