Posts Tagged ‘marketing’
Privacy: Does face recognition cross the line?
IOWA STATE (US) — Facial recognition technology could help businesses customize services but are customers ready for it? Continue…
Thursday, May 9, 2013 14:29 - 4 Comments
Society & Culture - May 9, 2013 12:01 - 0 Comments
Food ads fire up the teenage brain
U. MICHIGAN (US) — Watching TV commercials of people munching on French fries or cereal resonates more with teens than advertisements about cell phones or the latest car. (more…)
Society & Culture - May 8, 2013 15:30 - 0 Comments
Digital formats split up electronics market
U. PITTSBURGH / CARNEGIE MELLON (US) — Digital converters lower the risk of getting “stranded” with a losing, incompatible format—like when VHS made Betamax obsolete. (more…)
Society & Culture - Apr 30, 2013 16:22 - 1 Comment
Conservatives don’t buy into ‘green’ labels
DUKE (US) — When it comes to deciding which light bulb to buy, a label touting a product’s environmental benefit may actually discourage politically conservative shoppers. (more…)
Society & Culture - Feb 26, 2013 13:14 - 4 Comments
Underage drinkers prefer the same brands
BOSTON U. / JOHNS HOPKINS (US) — Of nearly 900 brands of alcohol, only 25 of them make up half of the alcohol underage drinkers in the US are consuming, a new study shows. (more…)
Society & Culture - Feb 20, 2013 13:11 - 0 Comments
Tool lets advertisers predict media use by the hour
MICHIGAN STATE (US) — A new marketing model could help companies predict when to buy ads on the Internet, television and radio, and in print publications. (more…)
Health & Medicine - Feb 13, 2013 16:01 - 0 Comments
Regulate junk food companies for public’s sake?
U. MELBOURNE (AUS) — Processed food and drink industries play a harmful, not helpful, role in developing public health policies, a new report finds. (more…)
Top Stories - Dec 14, 2012 11:54 - 5 Comments
US majority says ‘Do Not Mail’
UC BERKELEY (US) — Not much unites Americans across all ideologies, age groups, and income levels, but a new survey reveals that most want a stop to junk mail. (more…)
Society & Culture - Dec 10, 2012 10:20 - 5 Comments
Why organic labels can be a turn-off
CORNELL / U. MICHIGAN (US) — Whether an organic food label is a good thing or not depends on the values of the person reading it. (more…)
Society & Culture - Nov 27, 2012 16:49 - 3 Comments
Just say no: Is going negative the wrong approach?
INDIANA U. (US) — Negative anti-drug messages—like the frying egg “This is your brain on drugs” campaign—may not be an effective way to reach people dealing with substance abuse, a study of brain activity shows. (more…)
Society & Culture - Nov 27, 2012 10:32 - 0 Comments
On sale! But does inexpensive mean cheap?
VANDERBILT (US) — The holidays usher in the biggest shopping season of the year, but sellers need to beware: sale prices can mean different things to different consumers. (more…)
Society & Culture - Oct 1, 2012 15:21 - 0 Comments
More the merrier? Not with retirement funds
U. PITTSBURGH (US) — Employers may think that offering a multitude of retirement fund options is helpful, but research shows that too many choices only bewilder the ordinary investor. (more…)
Society & Culture - Sep 26, 2012 14:08 - 1 Comment
iPhone 5 adds features, but will you use them?
WASHINGTON U. – ST. LOUIS (US) — More than 2 million consumers got the new iPhone 5 on Friday—but will they still enjoy their purchase when the novelty wears off? (more…)
Society & Culture - Sep 19, 2012 15:13 - 0 Comments
Too much information turns some consumers off
BROWN (US) — Giving customers lots of information about a product will encourage some to pay top dollar. For others, it’s just too much information. (more…)
Society & Culture - Sep 12, 2012 15:26 - 5 Comments
What makes a Facebook profile pic more likable?
U. MISSOURI (US) — People with Facebook profile photos that include social cues are perceived to be more physically and socially attractive than people with simple headshots for profile pics. (more…)
Society & Culture - Aug 28, 2012 16:25 - 0 Comments
Few female athletes get endorsement deals
SYRACUSE U. (US) — Although female athletes had great success at the 2012 London Olympics, a new study says they’re unlikely to find roles as brand spokespeople. (more…)
Society & Culture - Aug 27, 2012 15:05 - 0 Comments
Long term, fewer choices are better
WASHINGTON U. – ST. LOUIS (US) — When making choices for the here and now, the more the better. But when making decisions for the distant future, an abundance of choice can be too much of a good thing. (more…)
Health & Medicine - Aug 22, 2012 10:19 - 2 Comments
Elmo helps kids pick healthier school lunch
CORNELL (US) — When stickers of Elmo and other popular cartoon characters endorse certain foods in school lunches, children make healthy choices like apples instead of cookies and other sweet fare. (more…)
Top Stories - Aug 8, 2012 11:57 - 1 Comment
Less is more when star Olympians endorse
VANDERBILT (US) — When it comes to using a celebrity or famous athlete to endorse a product, the less people know about their personal opinions, the better. (more…)
