Posts Tagged ‘Lauren Block’
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Gavan Fitzsimons, professor of marketing and psychology at Duke’s Fuqua School of Business led the research into why having a salad on the menu at fast food restaurants actually causes people to order less healthy items.
DUKE (US)—The mere presence of a salad or other healthy option on a menu seems to have an unintended effect on some consumers—pushing them to order the least healthy choice, according to a Duke University researcher. Continue…
