Posts Tagged ‘Lada Adamic’
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“There’s been a high correspondence between the real world and virtual worlds,” says Lada Adamic, a researcher at the University of Michigan. “We’re not saying this is exactly how people share in the real world, but we believe it does have some relevance.” (Credit: Second Life/Linden Lab)
U. MICHIGAN (US)—Scientists are turning to the virtual world Second Life to understand the role social influence plays in the spreading trends because it’s difficult to track how people acquire new items or preferences in the real world. Continue…
