Society & Culture - Nov 4, 2010 11:01 - 1 Comment

Survey says! More harm than good?

RICE (US) — Though designed to enhance customer experiences, post-service customer surveys might actually harm a business’s relationships with consumers. (more…)

Health & Medicine - Nov 2, 2010 12:38 - 4 Comments

That fresh, clean scent killing you?

U. WASHINGTON-SEATTLE(US) — Widely used fragranced products—including those that claim to be “green”—give off many chemicals that are not listed on the label, including some that are classified as toxic. (more…)

Society & Culture - Oct 26, 2010 14:04 - 2 Comments

Paying the price for locally grown

PENN STATE (US) — Restaurant patrons are willing to pay more for meals prepared with produce and meat from local providers—but only to a point. (more…)

Society & Culture - Oct 1, 2010 15:46 - 0 Comments

Gas prices up: Groceries down?

SYRACUSE U. (US) — Rising prices of gasoline significantly reduces shopping frequency, purchase volume, and dollar spending on groceries and other consumer goods. (more…)

Society & Culture - Sep 9, 2010 12:19 - 0 Comments

Consumers will pay more to touch

CALTECH (US)—New research challenges the notion that the rise of e-commerce signals the end of the neighborhood brick-and-mortar store. In fact, consumers may be willing to pay a premium for goods they can reach out and touch. (more…)

Health & Medicine - Sep 6, 2010 23:09 - 0 Comments

Kids win the junk-food tug of war

U. IOWA (US)—Parents may prefer nutritious foods for the entire family, but their preference for healthy foods is about 50 percent weaker when they’re selecting products for the kids, rather than for themselves. (more…)

Earth & Environment - Aug 24, 2010 12:13 - 4 Comments

Green at heart, but not in the wallet

U. TEXAS-AUSTIN (US)—While 40 percent of consumers say they are willing to buy green products, only 4 percent actually do, according to a new study. (more…)

Society & Culture - Aug 13, 2010 16:17 - 4 Comments

Ovulating women dress to impress

U. MINNESOTA (US)—Ovulating women unconsciously buy and wear sexier clothes—not to impress men, but to outdo rival women. (more…)

Society & Culture - Jun 28, 2010 12:10 - 1 Comment

Consumers caught in net of imposter fish

U. FLORIDA (US)—More than half of seafood-eating adults say they would pay more if a labeling program guaranteed that what they were eating—and had paid for—was actually fresh Florida grouper and not an imposter farm-raised fish of lesser quality from thousands of miles away. (more…)

Society & Culture - Apr 28, 2010 11:12 - 2 Comments

Is location where it’s at in social networking?

U. PENN (US)—To find the hottest restaurant, bar, or concert venue in town, many young adults are no longer checking in with their friends. They’re “checking in” virtually via Foursquare, a location-based social networking site. (more…)

Society & Culture - Apr 14, 2010 16:19 - 16 Comments

Is materialism a turnoff?

U. COLORADO / CORNELL (US)—People who pursue happiness through material possessions are liked less by their peers than people who pursue happiness through life experiences. (more…)

Society & Culture - Mar 31, 2010 13:55 - 4 Comments

Consumers don’t buy puffed-up claims

U. ILLINOIS (US)—Advertising that touts head-scratching scientific ingredients or other exotically technical details can turn consumers away instead of enticing them to buy. (more…)

Earth & Environment - Mar 18, 2010 13:32 - 0 Comments

‘Livestock revolution’ taking a toll

STANFORD (US)—The growing worldwide demand for meat is likely to have a significant impact on human health, the environment, and the global economy in the next 50 years, according to a new report by an international research team. (more…)

Society & Culture - Mar 4, 2010 12:43 - 5 Comments

Marketers can (literally) read your mind

DUKE (US)—A new generation of marketing experts may be able to test a product’s appeal while it is still being designed using advanced techniques to see the human brain in action. (more…)

Society & Culture - Mar 2, 2010 19:06 - 17 Comments

Junk food tax works to cut calories

U. BUFFALO (US)—One way to stem the rising rates of obesity may be to mimic the successful approach used to decrease smoking: taxes. (more…)

Society & Culture - Feb 25, 2010 13:21 - 0 Comments

Going steady with a local farmers’ market

U. ILLINOIS (US)—A new study shows that based on what they offer, farmers’ markets self-select people who are on a specific mission—and visiting other retail stores isn’t one of them. (more…)

Society & Culture - Feb 18, 2010 12:47 - 8 Comments

Turning Facebook fans into loyal customers

RICE (US)—Companies that use Facebook and its fan page module to market themselves can increase sales, word-of-mouth marketing, and customer loyalty significantly among a subset of their customers, new research shows. (more…)

Society & Culture - Jan 6, 2010 16:42 - 6 Comments

Apple picking by the label

U. ILLINOIS—When asked to compare apples to apples, consumers said they would pay more for locally grown apples than genetically modified (GMO) apples. However, when described as having a “reduced environmental impact,” the GMO apples came out on top. (more…)

Posts Tagged ‘consumers’