Posts Tagged ‘consumers’
Fast-food diners say, ‘Downsize me’
TULANE (US) — Asking consumers if they would like a smaller portion may be a better approach to curb overeating than posting calorie counts. Continue…
Thursday, February 9, 2012 11:55 - 0 Comments
Top Stories - Feb 2, 2012 11:03 - 1 Comment
Top Super Bowl ads, like Young Vader, tell a story
VANDERBILT (US) — Although shock can create a splash, research shows Super Bowl ads with a storyline score big. (more…)
Society & Culture - Jan 5, 2012 11:26 - 0 Comments
To cut holiday debt, sort interest rates
WASHINGTON U.-ST.LOUIS (US) — What’s the best way to tackle holiday debt? Pay down the loan with the highest interest rate first, a new study finds. (more…)
Society & Culture - Dec 28, 2011 12:10 - 0 Comments
Consumers too wily for traditional ads?
WASHINGTON U.-ST. LOUIS (US) — Traditional product advertising—full-page magazine ads and 30-second television commercials—may be going the way of the rotary phone. (more…)
Society & Culture - Dec 15, 2011 10:34 - 0 Comments
Package irony: Buy quickly, use slowly
JOHNS HOPKINS (US) — Persuasive packaging drives initial sales but can also entice consumers to use up a product more slowly once they bring it home. (more…)
Top Stories - Dec 2, 2011 15:06 - 0 Comments
Consumers will pay for ‘authentic’ chips
STANFORD (US) — Like politicians who adopt regional accents to appeal to local audiences, potato chip producers vary the wording on their bags to convey their products’ authenticity in different ways to different buyers. (more…)
Society & Culture - Nov 4, 2011 9:05 - 1 Comment
Online communities encourage risky decisions
RICE (US) — People who participate in online communities are more likely to make risky financial decisions, new research shows. (more…)
Health & Medicine - Oct 25, 2011 11:34 - 2 Comments
Hybrid grapefruit safe for prescription meds
U. FLORIDA (US) — A new citrus hybrid may make it possible for people taking certain medications to add the taste of grapefruit back into their diets without the risk of complications. (more…)
Society & Culture - Oct 17, 2011 10:41 - 0 Comments
Music piracy: Restrictions don’t work
RICE / DUKE (US) — Contrary to the traditional views of the music industry, removal of digital rights management (DRM) restrictions can actually decrease piracy, new research shows. (more…)
Society & Culture - Sep 16, 2011 12:16 - 7 Comments
Super food: Shoppers will pay 25% more
IOWA STATE (US) — Consumers want access to food that has been genetically modified to be healthier and are willing to pay significantly more for it, according to a new study. (more…)
Society & Culture - Sep 15, 2011 8:40 - 6 Comments
No buyer fatigue at daily deal sites
RICE U. (US) — Rumors of the demise of daily deal companies are greatly exaggerated according to a new study that finds they are more popular that ever with consumers. (more…)
Society & Culture - Aug 21, 2011 22:26 - 2 Comments
Willing to pay 3x more for iPhone 5?
U. WARWICK (UK) — Some UK consumers may be willing to pay up to three times the price online to be the first to own an iPhone 5, one economist predicts. (more…)
Health & Medicine - Jul 15, 2011 10:55 - 0 Comments
Pay cash to win junk food war
CORNELL (US) — Pain of payment can curb impulsive buying, but only when purchasing vice foods like cookies and chips, not virtuous ones like milk and bread. (more…)
Earth & Environment - Jun 30, 2011 12:58 - 3 Comments
Culture drives attitudes about climate
PENN STATE (US) — Consumerism and contraception have a significant impact on people’s attitudes about climate change, according to a new study. (more…)
Health & Medicine - Jun 28, 2011 11:10 - 3 Comments
Weighing in on why soda tax won’t work
NORTHWESTERN (US) — Obese people are more likely to drink diet soda, so a tax on sugary drinks will not only not curb obesity, it could also penalize people who aren’t overweight. (more…)
Society & Culture - Jun 16, 2011 14:50 - 1 Comment
Flashy spending doesn’t get the girl
RICE U. (US) — Just like preening peacocks, some men spend money on conspicuous goods in an attempt to lure women into short-term relationships. But women aren’t buying it. (more…)
Society & Culture - Jun 15, 2011 8:54 - 1 Comment
Deal or no deal? Groupon’s murky future
RICE U. (US) — Daily deal sites like Groupon can expect to find it more difficult, more expensive, and less profitable to stand out from the ever-increasing crowd. (more…)
Top Stories - Jun 13, 2011 10:52 - 0 Comments
Teen brains predict song popularity
EMORY (US) — The brain activity of teens, recorded while they are listening to new songs, may help predict a tune’s popularity. (more…)
Society & Culture - Jun 3, 2011 15:44 - 0 Comments
Buyers beware of zippy advertising
NORTHWESTERN U. (US) — Lightening fast disclaimers at the end of radio and television ads give the impression advertisers are trying to pull a fast one—unless they are for a trusted brand. (more…)
