Society & Culture - Monday, April 26, 2010 11:40 - 4 Comments

Higher pay for CEOs who look the part

Duke business professors (L-R) John Graham, Manju Puri and Campbell Harvey submit themselves for judgment. Who looks more friendly, or more competent? The trio staged a corporate beauty contest and found that CEOs rated competent just by their appearance tended to have higher income. However, the study shows a CEO’s appearance has no effect on company profitability. (Credit: Duke University’s Fuqua School of Business)

DUKE (US)—By staging a corporate beauty contest, researchers have found that CEOs who appear competent earn more money than less competent-looking CEOs, even though appearance is not associated with measurable differences in company profitability. Continue…