Posts Tagged ‘branding’
On sale! But does inexpensive mean cheap?
VANDERBILT (US) — The holidays usher in the biggest shopping season of the year, but sellers need to beware: sale prices can mean different things to different consumers. Continue…
Tuesday, November 27, 2012 10:32 - 0 Comments
Society & Culture - Oct 25, 2012 16:06 - 2 Comments
Presidential candidates: Image trumps issues
U. CHICAGO / U. MICHIGAN (US) — The wide swings in debate performances by this year’s presidential candidates reflect the fact that in modern campaigns, a candidate’s image is the message, say linguistic anthropologists. (more…)
Society & Culture - Aug 28, 2012 16:25 - 0 Comments
Few female athletes get endorsement deals
SYRACUSE U. (US) — Although female athletes had great success at the 2012 London Olympics, a new study says they’re unlikely to find roles as brand spokespeople. (more…)
Society & Culture - Jul 16, 2012 8:41 - 1 Comment
Relationships skew how consumers judge brands
U. TORONTO (CAN) / DUKE (US) — The type of relationship that consumers have with a brand makes all the difference in how they react to perceived unfairness. (more…)
Society & Culture - Apr 25, 2012 15:43 - 3 Comments
Customer ‘tribes’ foster brand loyalty
MICHIGAN STATE (US) — Customers are more likely to be loyal to a brand when other customers look and act like they do, new research finds. (more…)
Top Stories - Feb 2, 2012 11:03 - 2 Comments
Top Super Bowl ads, like Young Vader, tell a story
VANDERBILT (US) — Although shock can create a splash, research shows Super Bowl ads with a storyline score big. (more…)
Top Stories - Jan 25, 2011 12:16 - 3 Comments
Kids go for brands with sugar, salt, fat
U. OREGON (US) — Preschoolers know what they like—sugar, salt, and fat—and they quickly figure out which brands will deliver the goods. (more…)
Top Stories - Jan 6, 2011 18:30 - 3 Comments
Starbucks logo: Sayonara coffee, hello Asia
RICE U. (US) — While some US consumers have turned their noses up at Starbucks’ new logo, marketing researchers say it may be the jolt the brand needs as the coffee company expands into Asian markets. (more…)
Society & Culture - Dec 28, 2010 11:18 - 1 Comment
Brands help hotels leave the lights on
PENN STATE (US) — During economic downturns, hotels with brand names fare better than independently operated properties, new research shows. (more…)
Society & Culture - Feb 18, 2010 12:47 - 10 Comments
Turning Facebook fans into loyal customers
RICE (US)—Companies that use Facebook and its fan page module to market themselves can increase sales, word-of-mouth marketing, and customer loyalty significantly among a subset of their customers, new research shows. (more…)
Society & Culture - Dec 30, 2009 12:04 - 3 Comments
Sponsors hit hard after Tiger scandal
UC DAVIS (US)—The reputation of golfer Tiger Woods isn’t the only thing that took a major hit in the wake of the scandal involving his extramarital affairs, a recent study finds. Shareholders of Nike, Gatorade, and other sponsors lost a collective $5 to $12 billion, with sports-related companies faring the worst. (more…)
