Posts Tagged ‘branding’
Top Super Bowl ads, like Young Vader, tell a story
VANDERBILT (US) — Although shock can create a splash, research shows Super Bowl ads with a storyline score big. Continue…
Thursday, February 2, 2012 11:03 - 1 Comment
Top Stories - Jan 25, 2011 12:16 - 3 Comments
Kids go for brands with sugar, salt, fat
U. OREGON (US) — Preschoolers know what they like—sugar, salt, and fat—and they quickly figure out which brands will deliver the goods. (more…)
Top Stories - Jan 6, 2011 18:30 - 3 Comments
Starbucks logo: Sayonara coffee, hello Asia
RICE U. (US) — While some US consumers have turned their noses up at Starbucks’ new logo, marketing researchers say it may be the jolt the brand needs as the coffee company expands into Asian markets. (more…)
Society & Culture - Dec 28, 2010 11:18 - 1 Comment
Brands help hotels leave the lights on
PENN STATE (US) — During economic downturns, hotels with brand names fare better than independently operated properties, new research shows. (more…)
Society & Culture - Feb 18, 2010 12:47 - 8 Comments
Turning Facebook fans into loyal customers
RICE (US)—Companies that use Facebook and its fan page module to market themselves can increase sales, word-of-mouth marketing, and customer loyalty significantly among a subset of their customers, new research shows. (more…)
Society & Culture - Dec 30, 2009 12:04 - 3 Comments
Sponsors hit hard after Tiger scandal
UC DAVIS (US)—The reputation of golfer Tiger Woods isn’t the only thing that took a major hit in the wake of the scandal involving his extramarital affairs, a recent study finds. Shareholders of Nike, Gatorade, and other sponsors lost a collective $5 to $12 billion, with sports-related companies faring the worst. (more…)
