Posts Tagged ‘advertising’
Privacy: Does face recognition cross the line?
IOWA STATE (US) — Facial recognition technology could help businesses customize services but are customers ready for it? Continue…
Thursday, May 9, 2013 14:29 - 4 Comments
Society & Culture - May 9, 2013 12:01 - 0 Comments
Food ads fire up the teenage brain
U. MICHIGAN (US) — Watching TV commercials of people munching on French fries or cereal resonates more with teens than advertisements about cell phones or the latest car. (more…)
Society & Culture - Mar 11, 2013 6:47 - 0 Comments
Closing stores may boost market share
MICHIGAN STATE (US) — For many big retailers, closing stores is a better option than opening new stores when it comes to increasing a company’s value. (more…)
Society & Culture - Feb 26, 2013 13:14 - 4 Comments
Underage drinkers prefer the same brands
BOSTON U. / JOHNS HOPKINS (US) — Of nearly 900 brands of alcohol, only 25 of them make up half of the alcohol underage drinkers in the US are consuming, a new study shows. (more…)
Society & Culture - Feb 20, 2013 13:11 - 0 Comments
Tool lets advertisers predict media use by the hour
MICHIGAN STATE (US) — A new marketing model could help companies predict when to buy ads on the Internet, television and radio, and in print publications. (more…)
Society & Culture - Dec 7, 2012 16:17 - 0 Comments
In US, YouTube political ads get nasty
U. MELBOURNE (AUS) — American politicians—and their unofficial ad creators—are a mean bunch when it comes to campaigning online, particularly when combining personal and issue attacks in ads posted on YouTube. (more…)
Society & Culture - Sep 28, 2012 9:54 - 0 Comments
Dwindling swing voters won’t sway election
VANDERBILT (US) — The shrinking ranks of undecided voters have probably lost most of their power in the upcoming presidential election, according to a new survey. (more…)
Society & Culture - Sep 19, 2012 15:35 - 1 Comment
Campaign attack ads hook trusting voters
U. FLORIDA (US) — Negative political ads may pack a punch—but only with voters who trust the politicians delivering them, a new study suggests. (more…)
Society & Culture - Aug 28, 2012 16:25 - 0 Comments
Few female athletes get endorsement deals
SYRACUSE U. (US) — Although female athletes had great success at the 2012 London Olympics, a new study says they’re unlikely to find roles as brand spokespeople. (more…)
Society & Culture - May 29, 2012 14:55 - 1 Comment
For better ads, speak to personality types
U. TORONTO (CAN) — Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, say researchers. (more…)
Society & Culture - May 7, 2012 10:51 - 0 Comments
New ads may benefit past sponsors
MICHIGAN STATE (US) — Companies should spend money on sponsorships cautiously, as their return on investment is often difficult to measure and could even benefit the competition. (more…)
Society & Culture - Apr 11, 2012 8:49 - 0 Comments
To tally Google ad boost, think long term
WASHINGTON U.-ST. LOUIS (US) — The effectiveness of Google search advertising is only accounted for by considering goods and services purchased off-line, as well. (more…)
Society & Culture - Mar 29, 2012 11:56 - 2 Comments
Alcohol images may prompt racial bias
U. MISSOURI (US) — A new study shows that simply being exposed to alcohol-related images can lead to increased expression of racial bias. (more…)
Top Stories - Feb 2, 2012 11:03 - 2 Comments
Top Super Bowl ads, like Young Vader, tell a story
VANDERBILT (US) — Although shock can create a splash, research shows Super Bowl ads with a storyline score big. (more…)
Society & Culture - Dec 28, 2011 12:10 - 0 Comments
Consumers too wily for traditional ads?
WASHINGTON U.-ST. LOUIS (US) — Traditional product advertising—full-page magazine ads and 30-second television commercials—may be going the way of the rotary phone. (more…)
Society & Culture - Oct 25, 2011 9:56 - 0 Comments
Goofy TV ads sell chimps short
DUKE (US) — Television ads featuring cute chimpanzees wearing human clothes are likely to distort the public’s perception of the endangered animals and hinder conservation efforts, experts say. (more…)
Society & Culture - Oct 24, 2011 10:49 - 1 Comment
Alcohol brand names pop up on Top 40
U. PITTSBURGH (US) — The average U.S. adolescent is heavily exposed to alcohol brand references in popular music, new research shows. (more…)
Society & Culture - Oct 18, 2011 9:13 - 0 Comments
Why pet owners love Purina’s ‘dog-noise’ ad
WASHINGTON U.-ST. LOUIS (US) — A dog food commercial for Nestlé Purina’s Beneful brand features high-frequency noises intended for dogs’ ears only, but one marketing expert says the ad speaks to pet owners, too. (more…)
Health & Medicine - Aug 19, 2011 12:41 - 10 Comments
Graphic smoking ads could backfire
U. MISSOURI (US) — Disgusting and threatening ads designed to discourage cigarette smoking can cause strong defense responses from viewers, say researchers. (more…)
