Posts Tagged ‘advertising’
Top Super Bowl ads, like Young Vader, tell a story
VANDERBILT (US) — Although shock can create a splash, research shows Super Bowl ads with a storyline score big. Continue…
Thursday, February 2, 2012 11:03 - 1 Comment
Society & Culture - Dec 28, 2011 12:10 - 0 Comments
Consumers too wily for traditional ads?
WASHINGTON U.-ST. LOUIS (US) — Traditional product advertising—full-page magazine ads and 30-second television commercials—may be going the way of the rotary phone. (more…)
Society & Culture - Oct 25, 2011 9:56 - 0 Comments
Goofy TV ads sell chimps short
DUKE (US) — Television ads featuring cute chimpanzees wearing human clothes are likely to distort the public’s perception of the endangered animals and hinder conservation efforts, experts say. (more…)
Society & Culture - Oct 24, 2011 10:49 - 1 Comment
Alcohol brand names pop up on Top 40
U. PITTSBURGH (US) — The average U.S. adolescent is heavily exposed to alcohol brand references in popular music, new research shows. (more…)
Society & Culture - Oct 18, 2011 9:13 - 0 Comments
Why pet owners love Purina’s ‘dog-noise’ ad
WASHINGTON U.-ST. LOUIS (US) — A dog food commercial for Nestlé Purina’s Beneful brand features high-frequency noises intended for dogs’ ears only, but one marketing expert says the ad speaks to pet owners, too. (more…)
Health & Medicine - Aug 19, 2011 12:41 - 10 Comments
Graphic smoking ads could backfire
U. MISSOURI (US) — Disgusting and threatening ads designed to discourage cigarette smoking can cause strong defense responses from viewers, say researchers. (more…)
Society & Culture - Aug 2, 2011 12:25 - 2 Comments
Power of political TV ads overrated
PENN STATE (US) — People tend to over estimate the power of political messages to influence other’s opinions, a new study shows. (more…)
Society & Culture - Jun 3, 2011 15:44 - 0 Comments
Buyers beware of zippy advertising
NORTHWESTERN U. (US) — Lightening fast disclaimers at the end of radio and television ads give the impression advertisers are trying to pull a fast one—unless they are for a trusted brand. (more…)
Society & Culture - Apr 14, 2011 9:36 - 1 Comment
Real-time search worth $30M a day
PENN STATE (US) — Updates on Twitter, Facebook, LinkedIn, and other real-time content sites could be worth more than $30 million a day—or nearly $10.9 billion a year—to advertisers. (more…)
Top Stories - Feb 4, 2011 12:35 - 2 Comments
Football ads fire up kids’ hostility
IOWA STATE (US) — This year’s Super Bowl advertising extravaganza should come with a warning to parents: Ads that contain cruelty can make kids think bad thoughts. (more…)
Society & Culture - Jun 11, 2010 14:05 - 3 Comments
Americans crave self-respect over security
U. OREGON (US)—The desire for self-respect has risen significantly in the last two decades as a core value for Americans. Meanwhile, the needs for both security and a sense of belonging have declined in the last 30 years. (more…)
Health & Medicine - Jun 9, 2010 11:13 - 3 Comments
Online games stocked with bad food messages
UC DAVIS (US)—Already bombarded with television messages about bad food choices on television, new research finds that children are also being targeted by advergames— an online marketing tool promoting high-fat, high-sugar foods. (more…)
Society & Culture - Mar 31, 2010 13:55 - 4 Comments
Consumers don’t buy puffed-up claims
U. ILLINOIS (US)—Advertising that touts head-scratching scientific ingredients or other exotically technical details can turn consumers away instead of enticing them to buy. (more…)
Society & Culture - Mar 4, 2010 12:43 - 5 Comments
Marketers can (literally) read your mind
DUKE (US)—A new generation of marketing experts may be able to test a product’s appeal while it is still being designed using advanced techniques to see the human brain in action. (more…)
