Society & Culture - Posted by George Foulsham-UC Santa Barbara on Friday, August 5, 2011 9:10 - 4 Comments
Generosity: Survival of the nicest?
UC SANTA BARBARA (US) — It turns out that being generous is not kowtowing to social pressure or cultural conformity—it’s actually the way Mother Nature intended us to be.
Generosity goes against the grain of survival of the fittest—seen as maladaptive by biologists and irrational by economists—but a new study, published in the journal Proceedings of the National Academy of Sciences, finds that the act of generosity—acting to help others in the absence of foreseeable gains—is a natural evolution of cooperation.
“When past researchers carefully measured people’s choices, they found that people all over the world were more generous than the reigning theories of economics and biology predicted they should be,” says Max M. Krasnow, a postdoctoral scholar at University of California, Santa Barbara and one of the paper’s lead authors.
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“Even when people believe the interaction to be one-time only, they are often generous to the person they are interacting with.”
Krasnow and colleagues conducted a series of computer simulations designed to determine if evolution would select against generosity in situations where there is no future payoff.
“Our simulations explain that the reason people are more generous than economic and biological theory would predict is due to the inherent uncertainty of social life,” says Andrew Delton, also a postdoctoral scholar and the paper’s other lead author.
“Specifically, you can never know for certain whether an interaction you are having right now will be one-time only—like interacting with a server in a distant city—or continue on indefinitely—like interacting with a server at your favorite hometown diner.”
“There are two errors a cooperating animal can make, and one is more costly than the other,” notes Leda Cosmides, professor of psychology. “Believing that you will never meet this individual again, you might choose to benefit yourself at his expense—only to find out later that the relationship could have been open-ended. If you make this error, you lose out on all the benefits you might have had from a long-term, perhaps life-long, cooperative relationship. This is an extraordinarily costly error to make.
“The other error is to mistakenly assume that you will have additional interactions with the other individual and therefore cooperate with him, only to find out later that it wasn’t necessary. Although you were ‘unnecessarily’ nice in that one interaction, the cost of this error is relatively small. Without knowing why, the mind is skewed to be generous to make sure we find and cement all those valuable, long-term relationships.”
The simulations, which are mathematical tools for studying how natural selection would have shaped our ancestors’ decision making, show that, over a wide range of conditions, natural selection favors treating others as if the relationship will continue—even when it is rational to believe the interaction is one-time only.
“Although it’s impossible to know the true state of the world with complete certainty, our simulated people were designed to use the ‘gold-standard’ for rational reasoning — a process called Bayesian updating — to make the best possible guesses about whether their interactions will continue or not,” Krasnow notes.
“Nonetheless, even though their beliefs were as accurate as possible, our simulated people evolved to the point where they essentially ignored their beliefs and cooperated with others regardless. This happens even when almost 90 percent of the interactions in their social world are actually one-time rather than indefinitely continued” Delton says.
Economic models of rationality and evolutionary models of fitness maximization both predict that humans should be designed to be selfish in one-time only situations. Yet, experimental work—and everyday experience—shows that humans are often surprisingly generous.
“So one of the outstanding problems in the behavioral sciences was why natural selection had not weeded out this pleasing but apparently self-handicapping behavioral tendency,” Tooby says.
“The paper shows how this feature of human behavior emerges logically out of the dynamics of cooperation, once an overlooked aspect of the probleM—The inherent uncertainty of social lifEn—Is taken into account.
“People who help only when they can see a gain do worse than those who are motivated to be generous without always looking ahead to see what they might get in return.”
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