Comments on: Chinese college kids less tied to social media

By: Sunny Godwin

Sunny Godwin — Tue, 05 Mar 2013 18:54:15 +0000

Just adding a curiosity. In the United States, the social networking site Yelp confers the label of “Elite” to members that are very active users in writing reviews and participating in local Yelp sponsored events. The “Elites’ demographic make up of Asians is highly distorted compared to the populations in the major metro markets. In other words, there are usually far more Asians participating in Yelp, than other ethnicities.

By: Andy Henion

Andy Henion — Fri, 08 Feb 2013 14:46:08 +0000

We have corrected the name of the Chinese social networking site. We apologize for the error.

By: Chinese Social Media expert

Chinese Social Media expert — Fri, 08 Feb 2013 14:13:12 +0000

Agreed, Ozone is most likely Qzone which could be compared to Gchat, Google Talk, and Google Voice all bundled into one. The study neglects to take note of the important fact that most Chinese social media users use weibo (“microblogs” – essentially Twitter – through Sina, Tencent, or other platforms) in much the same way Americans “use” Facebook. Although organized like Twitter, weibo’s functionalities and usage patterns make it much more like Facebook, so the study is really comparing the way Chinese and Americans eat “apples” to come to a conclusion about how they eat “fruit” when most Chinese eat “oranges.” Check out this graphic (http://i.imgur.com/zMp1F.jpg) created by the Ogilvy Public Affairs firm in Beijing to understand the different Chinese equivalents of U.S. social media variants like Twitter, Facebook, FourSquare, Yelp, Wikipedia, YouTube, Tumblr, or GroupOn.

By: JennyLiu

JennyLiu — Fri, 08 Feb 2013 14:01:17 +0000

Actually, the most popular social networking site in China is RenRen, which is a software kind of like Facebook. As a Chinese, I do consider it’s less important.
P.S the Ozone, never heard about it, maybe it’s referring Qzone…

By: Chinese Social Media expert

Chinese Social Media expert — Fri, 08 Feb 2013 13:49:33 +0000

I monitor Chinese social media full time, and this article is very off-base. I would recommend it be removed from the site as I think it reflects poorly on the credibility of other articles presented here. I wonder if all the other studies I read about and find valuable here are as unscientific as this one.

By: daisy

daisy — Thu, 07 Feb 2013 23:07:12 +0000

Bad conducted and concluded research, i doubt it that the researchers have the real image of chinese college students and social media.