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Online dating dumps the stigma

U. ROCHESTER (US) — Online dating has become the second-most-common way for couples to meet, behind only meeting through friends, according to a new analysis of the industry.

The report reviews more than 400 psychology studies and public interest surveys, painting a picture of an industry that, according to one industry estimate, attracted 25 million unique users around the world in April 2011 alone.

The report was commissioned by the Association for Psychological Science and will be published in the February edition of its journal Psychological Science in the Public Interest.


The graph shows the percentage of Americans who met their partners online as a function of the year they met. The data is adapted from a study by Michael Rosenfeld from Stanford University and Reuben Thomas from City College of New York and is based on a nationally representative sample of 3,009 partnered respondents. (Credit: University of Rochester)

While online dating has gone mainstream, shedding any of the lingering social stigma one attached to personal ads, the industry’s claims to offering a “science-based” approach with sophisticated algorithm-based matching have not been substantiated by independent researchers and, therefore, “should be given little credence,” researchers conclude.

“Online dating is definitely a new and much needed twist on relationships,” says Harry Reis, one of the five co-authors of the study and professor of psychology at the University of Rochester.

Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains.

“The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health,” says Reis.

The pitfalls

But online love has its pitfalls, Reis cautions. Comparing dozens and sometimes hundreds of possible dates may encourage a “shopping” mentality in which people become judgmental and picky, focusing exclusively on a narrow set of criteria like attractiveness or interests.

Corresponding by computer for weeks or months before meeting face-to-face has been shown to create unrealistic expectations, he says.

Online dating fundamentally changes access to information. “In the words of one online dater: ‘Where else can you go in a matter of 20 minutes [and] look at 200 women who are single and want to go on dates?’ ”

According to research by Michael Rosenfeld from Stanford University and Reuben Thomas from City College of New York, in the early 1990s, less than 1 percent of the population met partners through printed personal advertisements or other commercial intermediaries. By 2005, among single adults Americans who were Internet users and currently seeking a romantic partner, 37 percent had dated online.

In 2007-2009, 22 percent of heterosexual couples and 61 percent of same-sex couples had found their partners through the Web, a study by Rosenfeld shows. Those percentages are likely even larger today, the authors of the current review write.

Men vs. women

A 2010 study of 6,485 users of a major online dating site found that men viewed three times more profiles than women did (597,169 to 196,363).

Men were approximately 40 percent more likely to initiate contact with a woman after viewing her profile than women were after viewing a man’s profile (12.5 to 9 percent).

Soulmate search

Online sites may encourage “soulmate” search. The authors caution that matching sites’ emphasis on finding a perfect match, or soulmate, may encourage an unrealistic and destructive approach to relationships.

“People with strong beliefs in romantic destiny (sometimes called soulmate beliefs)—that a relationship between two people either is or is not ‘meant to be’—are especially likely to exit a romantic relationship when problems arise . . . and to become vengeful in response to partner aggression when they feel insecure in the relationship,” the authors write.

Where’s the science?

Online dating sites are not “scientific”. Despite claims of using a “science-based” approach with sophisticated algorithm-based matching, the authors found “no published, peer-reviewed papers—or Internet postings, for that matter—that explained in sufficient detail . . . the criteria used by dating sites for matching or for selecting which profiles a user gets to peruse.”

Instead, research touted by online sites is conducted in-house with study methods and data collection treated as proprietary secrets, and, therefore, not verifiable by outside parties.

Along with Reis, other co-authors include Eli Finkel, associate professor of social psychology at Northwestern University and lead author on the paper; Paul Eastwick, assistant professor of psychology at Texas A&M University; Benjamin Karney, professor of psychology at the University of California at Los Angeles; and Susan Sprecher, professor of sociology and psychology at Illinois State University.

More news from the University of Rochester: www.rochester.edu/news

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5 Comments

  1. Executive Search Dating

    Online dating has now become a very common concept.It is a very good way to date your partner.But you have to keep some common things in mind like you have to communicate with your partner everyday to steady your relationship,avoid distraction etc.

  2. Cris Sleightholm

    I would never ever consider online dating…..too many lies. People lie enough in face to face let alone online. You can’t observe the eyes. The eyes reveal so much.

  3. Happy Dater

    Online dating has changed my life. I would probably never date anyone if not for the Internet. It has not only done magic in my life but in many others as well!

  4. CAroline Hills

    Horrible experience I have with Online dating,Social sites are good way to communicate people, for making friends but will never think for long term relationship.Its my opinion ,diffrent person having diffrent experience about social dating.

  5. Justing

    I think that online dating is a lot like traditional dating… there are tons of great people and also tons of losers and creeps in the real world, and I think it’s the same thing online. Just have to be smart, safe, and know how to use the great tool that online dating can be.

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