PENN STATE (US) — How the news media tell a story may make the audience more compassionate and willing to act and help others.
According to Penn State researchers, news reports can boost empathy toward stigmatized groups, particularly if they go beyond factual information to include stories that more effectively trigger emotional responses.
When news reports focus on individuals and their stories, rather than simply facts or policy, readers experience greater feelings of compassion, says Professor Mary Beth Oliver, co-director of the Media Effects Research Laboratory and a member of the Department of Film-Video and Media Studies. This compassion also extends to feelings about social groups in general, including groups that are often stigmatized.
“Issues such as health care, poverty and discrimination all should elicit compassion,” Oliver says. “But presenting these issues as personalized stories more effectively evokes emotions that lead to greater caring, willingness to help and interest in obtaining more information.”
Oliver and co-authors James P. Dillard, Keunmin Bae, and Daniel Tamul report their findings in the latest issue of Journalism & Mass Communication Quarterly.
In their research, people read news stories about health-care issues for the elderly, immigrants, or people in prison. Half of the stories focused on health-care policy only, while half presented narratives about specific people who were facing health-care issues.
“Personalizing a policy issue in terms of an individual’s story is not only more engaging, but it is also more effective at increasing compassion that ultimately leads to broader changes in attitudes and even changes in behaviors,” Oliver says.
The research showed that emotional responses to a news story lead to greater compassion for the stigmatized group represented in the story, more reported willingness to help the group and increased tendencies to seek additional information about organizations advocating for the group’s welfare.
“The news is often stereotyped as presenting only bad news and creating harmful attitudes,” Oliver says. “But our research tells us that it also holds promise of addressing issues of social change.”
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