Like vs. dislike shifts how brain ‘sees’
USC (US) — Liking, or disliking, the person you’re watching can actually have an effect on how the brain processes movement.
Most of the time, watching someone else move causes a “mirroring” effect—that is, the parts of our brains responsible for motor skills are activated by watching someone else in action.
But a study by researchers at the University of Southern California (USC), appearing in PLOS ONE, shows that liking someone can affect brain activity related to motor actions and lead to “differential processing”—for example, thinking the person you dislike is moving more slowly than they actually are.
“We address the basic question of whether social factors influence our perception of simple actions,” says Lisa Aziz-Zadeh, assistant professor with the Brain and Creativity Institute.
“These results indicate that an abstract sense of group membership, and not only differences in physical appearance, can affect basic sensory-motor processing.”
Past research has shown that race or physical similarity can influence brain processes, and we tend to have more empathy for people who look more like us.
In this study, the researchers controlled for race, age, and gender, but they introduced a backstory that primed participants to dislike some of the people they were observing: Half were presented as neo-Nazis, and half were presented as likable and open-minded. All study participants recruited for the study were Jewish males.
The researchers found that when people viewed someone they disliked, a part of their brain that was otherwise activated in “mirroring”—the right ventral premotor cortex—had a different pattern of activity for the disliked individuals as compared to the liked individuals.
Importantly, the effect was specific to watching the other person move. There was no difference in brain activity in the motor region when participants simply watched still videos of the people they liked or disliked.
“Even something as basic as how we process visual stimuli of a movement is modulated by social factors, such as our interpersonal relationships and social group membership,” says Mona Sobhani, lead author of the paper and a graduate student in neuroscience at USC. “These findings lend important support for the notion that social factors influence our perceptual processing.”
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